Which persuasive technique is illustrated through the claim that Banzac has a special ingredient that will improve mood?

The claim that Banzac has a special ingredient that will improve mood illustrates the use of emotional appeal. This technique is designed to evoke strong feelings in the audience, thereby persuading them to accept the product's benefits based on their emotions rather than objective facts or data. By suggesting that a special ingredient can enhance mood, the advertisement taps into consumers' desires for happiness and mental well-being, creating an emotional connection and a persuasive message that goes beyond mere product specifications.

While technical jargon could confuse or impress the audience without directly addressing emotional needs, in this case, the emphasis is on the positive emotional outcome associated with the product. Thus, the message seeks to resonate with consumers' feelings, making emotional appeal the most relevant persuasive technique for this claim.