Which advertising technique involves repeating phrases to create a memorable impact?

The technique that involves repeating phrases to create a memorable impact is repetition. This method is widely used in propaganda and advertising because it enhances recall and reinforces key messages, making them stick in the minds of the audience. By repeating certain phrases or slogans, advertisers can establish a strong association between the message and the product or idea being promoted. This increases familiarity, which can lead to a greater likelihood of the audience remembering the message and being influenced by it.

For example, a catchy jingle or a slogan that is repeated multiple times in various ads can become synonymous with a brand, ultimately making it more recognizable. The effectiveness of repetition lies in its ability to create a rhythm and reinforce ideas, which is critical in persuading the audience and establishing brand loyalty.

While the other techniques listed can also be persuasive in their own ways, they do not specifically focus on the powerful effects of repeating phrases to enhance recall and impact.