Which advertising method is being employed when using well-known personalities like Shaquille O'Neal in a commercial?

The use of well-known personalities like Shaquille O'Neal in a commercial exemplifies celebrity endorsement. This advertising method leverages the public's recognition and admiration of a celebrity to promote a product or brand. The endorsement aims to create a positive association between the celebrity's image and the product, suggesting that using the product can elevate the consumer's status or lifestyle, similar to the way the celebrity is perceived.

In celebrity endorsement, the effectiveness hinges on the trust and authority that the celebrity holds in the eyes of the audience. When a well-liked figure promotes a product, consumers are often more inclined to view the product favorably and consider purchasing it, thereby tapping into the influence of the celebrity's reputation and reach.