What persuasion technique is demonstrated by Justin Timberlake endorsing milk?

The persuasion technique demonstrated by Justin Timberlake endorsing milk aligns with celebrity endorsement. This strategy involves using a well-known figure, in this case, a popular musician and actor, to promote a product or idea. The goal is to leverage the celebrity's influence, image, and fan base to create a favorable impression of the product. By associating milk with a beloved public figure, the campaign can increase visibility and credibility, encouraging consumers to view milk more positively and potentially influencing them to make a purchase.

Celebrity endorsement relies heavily on the perceived attributes of the celebrity, such as attractiveness, talent, and relatability, which can enhance the appeal of the product being promoted. This technique is favored in advertising as it capitalizes on the emotional connections fans have with celebrities, often leading to increased brand loyalty and consumer engagement.