What marketing strategy is demonstrated in the TV ad stating "44 million sold"?

The strategy demonstrated in the TV ad stating "44 million sold" is the use of statistics. This approach leverages numerical data to convey the popularity and success of a product, providing potential customers with quantifiable information that suggests widespread acceptance and satisfaction. By presenting a specific figure, the ad aims to build trust and credibility, encouraging consumers to believe that if millions of others have purchased the item, it must be a valuable and reliable choice. The effective use of statistics in marketing helps create a sense of social proof, which can be a compelling motivator for consumers during the decision-making process.