What is the intended message of "We're sure lucky. Tomorrow the heavyweight champion of the world is coming here to talk about safe driving."?

The intended message of the statement revolves around the use of a well-known figure, in this case, a heavyweight champion, to promote a cause—in this context, safe driving. This technique is a classic example of celebrity endorsement, where the fame and reputation of a person are leveraged to create positive associations with a message or campaign. By highlighting that a celebrated champion is coming to speak about safe driving, the implication is that this figure's influence and credibility may encourage others to pay attention to the issue and potentially change their behavior regarding road safety. The endorsement by a heavyweight champion suggests that the message of safe driving is important and deserves attention, as it is supported by someone who has a significant public profile.