What form of persuasion is seen in the statement "Ladies and gentlemen, I am here today to offer you a new dietary product not available in any store"?

The statement embodies the form of persuasion known as exclusivity, as it highlights that the dietary product being offered is not available anywhere else, which creates a sense of uniqueness and rarity. When something is not widely accessible, it can evoke a feeling of desire among the audience, motivating them to consider the product more seriously. This tactic plays on the natural human inclination to value things that are perceived as exclusive or hard to obtain. By positioning the product as something special that cannot be found in stores, it increases its allure and can effectively persuade the audience to pay attention and potentially take action.