What does the slogan "Life is short. Play hard." imply about the brand it represents?

The slogan "Life is short. Play hard." implies a strong encouragement to seize opportunities and fully engage in experiences. It communicates a message that emphasizes the importance of enjoying life and making the most of the time one has. The phrase suggests that given the brevity of life, individuals should actively participate in fun, adventure, or passionate pursuits, suggesting a dynamic and vibrant lifestyle.

This aligns well with the idea of taking advantage of the present, which is often a core principle for brands associated with leisure, adventure, or self-expression. The use of "play hard" conveys an active and enthusiastic approach to life, highlighting the brand's encouragement for individuals to embrace joy and excitement in their activities.