What does the claim about "150,000 washings" attempting to convey regarding DYEVER's colors?

The claim about "150,000 washings" effectively conveys that DYEVER's colors are exceptionally durable. This figure suggests a high level of resilience and longevity, indicating that the colors can withstand extensive use without significant fading or deterioration. By emphasizing such an impressive number of washings, the statement aims to reassure consumers of the quality and longevity of the product. Such durability is a key attribute for customers looking for value in their purchases, implying they won't need to replace or re-dye items frequently, which is a strong selling point.