What critique can be made about the portrayal of fitness in advertising?

The portrayal of fitness in advertising often emphasizes an idealized body image that is not attainable or sustainable for many individuals. This portrayal can lead to unrealistic expectations about what fitness should look like, promoting a narrow and often unattainable standard of health and beauty. Advertisements frequently showcase individuals with perfect physiques, which can contribute to feelings of inadequacy among consumers who may not see themselves reflected in these images. This disconnect can result in a negative self-image and a misguided approach to personal health and fitness, as individuals strive to meet these unrealistic standards rather than focusing on their well-being and individual goals. The phenomenon highlights the need for more inclusive and realistic representations of fitness that celebrate diverse body types and emphasize health at all sizes.