What aspect of a product does the slogan "Lexus, the luxury car for a new generation" primarily appeal to?

The slogan "Lexus, the luxury car for a new generation" primarily appeals to emotional status by emphasizing luxury and generational identity. It evokes feelings of aspiration and desire, positioning the car as a symbol of status and sophistication associated with a modern lifestyle. By targeting a "new generation," the slogan suggests a sense of belonging and contemporary relevance, appealing to consumers' emotions and their need for social acceptance. This emotional connection is a powerful tool in advertising, as it can influence purchasing decisions based on how consumers feel about the brand and its image.