In advertising, which strategy is exemplified by stating several firsts achieved by the car company?

The strategy exemplified by stating several firsts achieved by the car company falls under the use of numbers. This approach effectively utilizes quantifiable achievements to create a sense of credibility and trustworthiness about the product. By highlighting specific milestones or groundbreaking features, such as being the first to include a certain technology or the first to earn a specific safety rating, the advertisement leverages numeric data to persuade consumers. Such information can enhance perceptions of innovation and leadership in the market, making the car company appear more reputable and cutting-edge.

While techniques like flattery aim to appeal to the emotions and self-image of the consumers, or comparative advertising makes direct comparisons with competitors, the use of numerical achievements focuses on factual reporting rather than emotional or subjective claims. Emotional appeals engage the audience's feelings, whereas numbers provide concrete evidence of a vehicle's quality and superiority.